Isle Of Wight 2012: The UK’s first cashless festival

“We are really pleased with how the payment wristbands have gone this year. The responses from customers and merchants have all been really positive and we have high hopes for the future of contactless payments at the Isle of Wight Festival.”- Robert Langford, Director, Solo Agency


In 2012, working with Solo Agency, Vodafone, Mastercard and Central Catering we made the iconic Isle Of Wight Festival the first in the UK to offer cashless payments. Building on a pilot VIP-area trial the year before, 7000 Vodafone customers and 5000 VIP guests were provided with RFID PayPass wristbands enabling them to gain fast-track entry to the event and to make contactless payments at the main festival bars (run by Central Catering) and selected participating vendors. For the first time, all attendees were able to use contactless payment and chip & pin cards at the festival’s main bars.


Vodafone (Promoter: Solo)


Cashless Wristbands
Contactless Card Payments
Fast-Lane Entry
Exclusive Viewing-Platform Access
On-site Discount Redemption
Instant Win Competitions
Cashless Payments
On-Site Registration

Cashless Payments