Delivering ground-breaking visitor tracking to The Skills Show at the NEC Birmingham

wsuk_skillsshow_logoIntelligent Venue Solutions [IVS] has successfully completed a tender process with World Skills UK that will see the contactless payments, access and social media solutions provider design, integrate and deliver a visitor tracking system for The Skills Show 2013, taking place at the NEC Birmingham between 14-16 November 2013. The system will place Skills Show visitors at the heart of the technology by providing solutions designed to enhance their on-site experience at the country’s flagship, national event for further education, skills and apprenticeships.

The development of electronic ‘touch points’ integrated into each exhibition unit, is just one of many bespoke features created by IVS to analyse visitor behaviour to trigger a more personalised engagement with them post-event. The system will continue the visitors’ experience by offering the ability to create a personalised storage database of the exhibitors at the show that were of interest to them and allowing them access to this information via a personalised activity journey once the event has finished.

IVS’ technology for contactless payments, access and social sharing has been revolutionising the live event space throughout 2013 with over 28 events, including T In The Park, V Festival, WOMAD, British Summer Time, Snowbombing and The Isle of Wight festivals, the UEFA Champions League Final, Queens College Cambridge May Ball, The Ashes, Goodwood Revival, Newcastle University Student Union, the BBC Proms and many more featuring the system.

Over 1 million wristbands have been activated so far this year processing in the region of 80,000 cashless transactions, which in turn saw a value of over £2.5 million pass through the IVS payment systems. Harnessing the ever-increasing power of social media, every automated Facebook post generated by wristband interaction at events reached an average audience of 476 other users.

Helen Bothamley, Senior Operations Manager [Venue Management] at the Skills Show said: “Following extensive research and a tender process we are pleased to be working with Intelligent Venue Solutions who have the specific range of experience and solutions expertise we were looking for in our chosen contractor” 

Paul Pike, Director Intelligent Venue Solutions, said: “We are delighted to have been selected by the Skills Show to work with them on such a flagship event. This project will extend the service range of the Company and further enhance our position as a leading technology solutions provider in the event space”

About The Skills Show:

The UK’s largest skills and careers event, providing young people with the opportunity to try bite-size tasters of work-related skills. Attendees are able to speak with employers about job and training opportunities, receive specialist advice, hear industry speakers and watch skills performances and competitions.  Tickets to the Skills Show are free.  People wishing to attend the Skills Show can book their free place by visiting where they’ll also find a wealth of additional information.

About IVS:

Intelligent Venue Solutions [IVS] is Europe’s market leading provider of integrated contactless technology solutions to the live event sector. Our In-Site system can work with RFID, NFC, mobile and barcode technologies to create bespoke intelligent operational solutions that add significant value to event producers, their customers, artists and brand partners, for any budget or scale. Our achievements so far include enabling the iconic Isle Of Wight Festival to be the UK’s first music festival to offer RFID cashless payments; deploying Europe’s first integrated RFID cashless, access and social media festival at Wireless and serving it all on ice at 2000 metres, at Snowbombing in Austria.


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