Delivering brand activation for Barclaycard at Birmingham National Indoor Arena

Our social photo system in action on the red carpet

We were delighted to provide our first deployments of the year for Barclaycard recently, with a suite of smart brand activation services in the Unwind VIP Lounge at Birmingham’s National Indoor Arena.

At a series of events including two sold out concerts by Michael Bublé, we enabled guests to:

– Sign-up to the Barclaycard Unwind Newsletter on fixed kiosks and tablets held by roaming staff

– Complete an electronic questionnaire on their experiences with fixed kiosks and tablets held by roaming staff

– Have their photos taken on the red carpet in front of a Barclaycard backdrop and up in the lounge by roaming photographers. As well as receiving an instant printed photograph, guests could  have their photos emailed to themselves